by Wes Fager
Tuesday, November 14, 2006
Recently Melvin Sembler was deposed in a lawsuit he has brought against one of his former employees, Ray Bradbury. Mel and Betty are suing Bradbury for trying to sell Melvin's discarded penile pump on eBay. During his deposition the ambassador submitted that his personal assistant Marlene McCord keeps a file on special people and that Bradbury fits that category. [pp. 59 -60] Who else? Mel Sembler has bought many friends through the years and made many enemies. Every time he builds a shopping center there are those who oppose him. Many blacks feel he is a racist and have protested BayWalk. They have even protested at his home. Local anti-war folks blame him and his fellow Republicans for getting GIs killed. And survivors of his Straight camps simply hate him.
The "special" files is just one issue that Ms. McCord could potentially clear up [see pp. 48-49]. So Bradbury has subpoenaed her [see notice, duces-p1, duces-p2]. Sembler's attorneys have stated they are in compliance and that she will not show up for her deposition today.
Betty Sembler. In 2001 Medill News and the News-Press, newspapers in Mel Sembler's hometown of St. Joseph, Mo., wrote articles about him. A former editor recalled that girls had considered him "a hunk” and a star football halfback who dated a pretty blonde girl. Melvin "Buddy" Sembler met his wife Betty a half century ago while they were both students at Northwestern University. She must have been smitten immediately by the gorgeous, brainy athletic hunk. The pair have been together ever since.
Two years ago they celebrated their 50th wedding anniversary at their castle in Rome. That event has been billed as the "Mother of all Toga Parties." Mary Evertz, the Sembler's mouthpiece at the St. Pete Times, was there.  It's easy to remember the date that Buddy and Betty got married. It was May 17, 1953 exactly one year before Brown vs. the Board of Education--the US Supreme Court decision that allowed blacks to go to white schools. Memorable because it is ironic due to the Sembler's reputation to deny education to white children, and because the Semblers are behind all these amicus briefs reaching the Supreme Court demanding to discard Constitutional rights prohibiting unreasonable search, and because many blacks accuse Sembler of being a racist.
Ms. Sembler is the former Betty Schlesinger of Dyersburg, Tenn. She was Mel's campaign manager when he successfully ran for class treasurer at Northwestern. Betty's daddy owned a ladies apparel store in Dyersburg. Word has it that Mel's daddy was bookie in St. Joseph, Missouri. After college and a stint in the Army Mel applied for, and got, a job in Mr. Schlesinger's department store. Mr. Schlesinger must have been impressed with the young whippersnapper because Mel married the boss' daughter and then convinced his father-in-law to let him expand their "family" business. During expansion Melvin, a young man with a vision, decided to make room for other stores and so it came to pass that he learned to build and manage shopping centers. In the early 70s he moved his business to Tampa Bay where it has become the giant it is today.
Melvin and Betty share many interest beside money. Art, politics and fine dressing and dining interest them. But their real passion outside the family shopping center business is drug policy and the rehabilitation of teen drug addicts. After one of their own sons, crazed with drugs, threw Mr. Sembler down a flight of stairs Mel and Betty became inspired to start the world's largest chain of juvenile drug rehabilitation programs which they called Straight, Inc. [The wayward son went on to become a VP of one of the world's biggest shopping center developers--Sembler Company.]
Seventeen years later they were forced to give up Straight as its reputation for dastardly and intentional child abuse became widely known, and as Mr. Sembler was personally exposed for interfering with a state investigation to close Straight for child abuse. Undeterred, Mel and Betty simply changed the name and mission of Straight. Now it is the Drug free American Foundation and Betty has positioned herself in another drug rehabilitation program--Operation Par. Just as Mel Sembler talked his hometown statesman and sometimes house guest Congressman C. W. "Bill" Young into getting $50 million appropriated to repair the causeway out to his house and $113 million to procure a monument in Rome to his greatness, he talked Young into a measly $2 million to build a research center for Betty's Operation Par. And while Mel and Betty escaped prison and law suits over Straight, this dynamic duo feel they have a special calling to establish national and international drug policy. That is what they do at DFAF.
Marlene McCord. Actually I heard about Marlene McCord right here in, of all places, Virginia. You have to understand where I came from. For 15 years I lived in Fairfax County, Virginia, one of the wealthiest counties in the country with over a million people. I'm retired now and recently moved to the country. I'm still in Virginia but there's only a handful of people in the entire county. Two traffic lights and a barber shop--that's it. No bowling alley, no theater, no McDonalds. That's why the story I'm about to tell is so amazing. One day I went to the only barber shop and there was a man in there getting a haircut. The old timers were asking him about a book he had written. This guy had actually published a printed book. He is a retired spook, you know somebody in federal law enforcement or spying, and he had written a book about his experiences. Well, I had to tell him that I was a former military intelligence officer and that I too had written a book, albeit an e-book. Imagine two guys in the middle of nowhere, both with intelligence backgrounds, both authors. Of course it came out that I was researching Ambassador Mel Sembler and his wife Betty, but I was floored when the man said, "Mel Sembler! I know him." He told me that he used to be assigned to the US embassy in Australia back when Sembler was ambassador there. He said that the embassy building had a beautiful rustic Williamsburg motif, but the Sembler's had placed pictures on the walls depicting Florida's sunny themes--just out of place for the intended setting. "I never really saw his wife that much," he told me, "but I do remember that other woman though I can't remember her name. They always traveled together." "That other woman," I told him, "was Marlene McCord."
Just who is this McCord woman anyway? Marlene M. McCord was Sembler's neighbor in the 1990s. She [at 540 Sandy Hook Rd.] lived just .31 miles [800 feet as the crow flies] from the Semblers [at 10324 Paradise Blvd.] on Treasure Island. [See map.] I do not know where or how Mel Sembler met Marlene McCord but according to a Sembler Company newsletter Marlene McCord joined Sembler Company in 1985. Sembler builds shopping centers. One needs zoning approvals before building a shopping center and so it becomes a very political thing. One needs to get city and county officials to vote one's way. One solution at Sembler Company is to line politicians' pockets with money. Another is to create a vice presidency called VP of Political and Community Affairs and that job is held by Marlene McCord when she is not with Sembler when he is overseas. Marlene McCord is Mr. Sembler's right hand man (uh woman), his personal "blackberry", his calendar. The Saint Petersburg Times calls her Mel's administrative assistant. The Italian press calls her Mel's l'assistente personale.
In 1989 the Sembler Company threw a farewell party for Mel and Betty on the occasion of Mel having been selected by George H. W. Bush to be ambassador to Australia. Actually Sembler Company honored three people who were headed for Australia. Melvin and Betty--and Marlene McCord. Sembler had selected Marlene to be an embassy attaché.
Now move forward to 2001 when Sembler bought his second ambassadorship. This one Italy. Just like ten years earlier the Sembler company threw a bon voyage party for the Semblers now on their way to Rome. In the Sembler Company Newsletter (4th qtr, 2001) there is a picture of Mel with his arm draped lovingly around Betty's shoulder. There is a separate photo of a smiling Marlene McCord being guarded by Roman gladiators on either side. Why is there a picture of Ms. McCord? Because she is going to Rome with the Semblers. Again she would be Mel's attaché. It was a gala party with 150 guests held in the atrium of the Sembler Company. Scrolled invitations had a caricature of Buddy Sembler rendering him as Roman Emperor Caesar. There was a special party favor for guests. It was a coffee cup engraved with Sembler's likeness as Caesar. Cocktail glasses were embraced with little Italian and American flags which would aghast any former Straight parent who had ever been blasted for drinking a cocktail.
Mary Evertz from The Times wrote, "The evening truly belonged to the Semblers and McCord." Evertz acknowledged that McCord had also accompanied the Semblers to Australia. And in case you are wondering whether Marlene lived with the Semblers in their ambassadorial castle in Rome, Evertz noted that she will be living three blocks from the ambassador's Villa Taverna residence on Via Montevideo. Evertz's article includes a rare photo of Mel, Betty and Marlene singing the national anthem. Rare because most public photos of the trio show Mel and Betty together and a separate photo of Marlene.
In 1999 Mary Evertz reported that Mel and Betty, Betty's mother, and Marlene attended the Governor's ball in Tampa and flew back to Tallahassee in the governor's plane. In Jan. 2001 Mary Evertz reported on the Presidential Inaugural Balls. "Lace gowns took the spotlight," she wrote as she discussed Laura Bush's "vibrant" red dress; Lynne Cheney's "pale, pale green" lace and Betty Sembler's ruby lace designed by Peggy Jennings. Marlene McCord was there too, but working. "Making sure [Sembler] was connecting with the top donors along the route," she wrote, "was his administrative assistant Marlene McCord. McCord had the Herculean task of getting people and tickets coordinated to events as well as keeping her gregarious boss on schedule."
Sometimes Marlene accompanied her boss on local trips when they were in Italy as on Nov. 6, 2002 when Mel and Marlene took a yacht tour to review the readiness of the Italian port at La Spezia. At the dedication ceremony for the $113 million Melvin Sembler Monument in Rome Sembler thanked Betty, then he thanked his children and then he thanked Marlene McCord. [See photo above of Betty and Marlene at the dedication ceremony.] The Italian press covered the airport departure of the Semblers on July 7, 2005 when they left their Rome post. The press noted that Marlene was with them. The May/June 2005 Sembler Company Newsletter celebrates Mel's Roman monument and includes a picture of Mel and Betty and a separate one of Marlene. The Oct 2003 Sembler Newsletter has a photo montage of Mel Sembler titled "A Photo Essay on Family, the Man Behind The Sembler Company, and His Patriotism." There's a picture of Marlene McCord in the spread.
Marlene was even an officer of Straight under its current name Drug Free America Foundation. When Marlene 's son-in-law ran for state office the Sembler block all voted for him.
 The people behind Straight http://web.archive.org/web/20070510235510/http://tinyurl.com/y6xmlm
 The Mother of all Toga Parties http://web.archive.org/web/20070510235510/http://tinyurl.com/y54s2x
 Marlene M. McCord [Mc Cord] gave a Treasure Island address on 10/3/06 when she donated money to the campaign of Joseph Smith and on 11/4/97 when she donated to Mark E. Souder. The SPT, Oct 15, 1994, gives her address in Treasure Island.
 Sembler Company Newsleter Fourth Quarter, 2001 http://web.archive.org/web/20070510235510/http://www.sembler.com/pdfs/2001_q_4.pdf
 St. Pete Times, 11-2-01, p. 8d http://web.archive.org/web/20070510235510/http://tinyurl.com/y42mnk
 Jan. 10, 1999, p. 3f http://web.archive.org/web/20070510235510/http://tinyurl.com/ygb255
 SPT 1-26-01
 La Spezia tour
 Sembler's leave Rome
 May/June 2005 Sembler Company Newsletter
 Sembler Company Newsleter Oct. 2003 http://web.archive.org/web/20070510235510/http://www.sembler.com/pdfs/2003_october.pdf Sembler's vote for Marlen's son-in-law http://web.archive.org/web/20070510235510/http://tinyurl.com/sm8c2
Labels: Sembler Company